Our Creative Process

Where does the creative process begin? In our boook “How to be a graphic designer without losing you soul” author Adrian Shaughnessy describes the creative process as a daily activity. One of the best things about being a designer is the fact that you see design everywhere, whether you are at the super market, gym, or just sitting watching TV. Inspiration for new design ideas is all around you and some of the best designs always look effortless.
In order to create your own signature on the design world, you must have three elements. First, you must be able to tell the difference between what is good design and what is bad design. Second, you must allow your personality to be portrayed through your work. And third, you must be constantly aware of “changing fashion, trends, and history.”
The three ways will help you to develop your own style in the design world. When using these skills clients and designers often research the market that they are developing for to get a greater understanding of the target audience. Now a days graphic design is almost done entirely by computer, and the internet allows for easy research tools while designing.

In our line of work you must have a master copy of everything that you have ever done. It is up to us to keep originals, slides, prints, or disks of our work for future reference. Author Cynthia L. Baron writes that “Keeping you work in prim portfolio condition is an imperative first step, but isn’t enough.” She lets us know just how important organizing and archiving our work can make for great designs in the future.